A graduate of Boston University, Rosanne began her media career in New York with a national television rep firm. In 1975, she moved to Broome County and joined WBNG-TV, where she became the local sales manager. Rosanne founded Rosanne Sall Advertising in 1985. Major clients served by Rosanne include a 25-year relationship with Giant Markets and she helped launch Dick’s Sporting Goods’ initial expansion in Syracuse, Rochester, Middletown and Buffalo. Rosanne personally oversees all client contact and creative work in addition to being committed to businesses and charitable organizations in the community.